How it works

Answer 20 quick to answer questions to identify where you're winning and where you're losing out. We give you tips on how to bridge the gap. 

Getting the attention of this cash-ready consumer is tough. Creating content that flops is easy when you don't know how. This quiz is particularly helpful for younger than Gen X CMO's, marketeers and content creators wanting to reach this wealthy demographic but struggling to get it right. 

You’ll be scored against the following key areas:

Market Understanding

They command a market worth $19 trillion that's growing. How well do you know it and are you prepared for it ?

Strategy & Planning

Whether the plan is to put all eyes on her or including her, there has to be a strategy for it. Do you have one?

Product / Service Development

Involving current and potential customers to gain insights and feedback can be the difference in winning or losing them.

Current Capability

Creating content that connects and converts is not just about skill, its about emotional connection. Is there a disconnect?

Education & Training

Without lived experience of being Gen X, reaching them is hard. Are you plugging the gap with training and education? 

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